EXPERIENCE:

2016-present: AplusE NETWORKS, Senior Manager of Distribution Research Analytics

Develop proprietary data models to identify video-on-demand viewership projections and serve as VOD point person on a cross-department content monetization strategy task force

Provide revenue and C3 viewership impact analyses to predict implications of distribution marketing and promotional tactics

Create enhanced measurement tools using Tableau to integrate and compare audience universes of AplusE and its key competitors across US cable providers and track short and long term trends

Synthesize technological trends within the industry, sourcing data from SNL Kagan, eMarketer, Forrester, etc. to analyze the implications to AplusE and competitors

Manage partnerships and projects with third party data vendors to aggregate viewership metrics across AplusE properties and platforms

Lead teammates in regular performance reporting to inform Distribution partnerships and marketing strategies using data-driven ins