NOREEN OKARTER

44 Donnybrook Road, Montvale, NJ 07645

201.745.2733 noreen.okarter@gmail.com





EXPERIENCE

Carat USA (an international media agency)

Associate Director, Insights and Analytics New York, NY: 9/2016 to Present

-Provide thought leadership on TV reach and ratings for agency on CPG brands, including trend analysis and data tools

-Oversee creation and presentation of TV and digital analysis for clients by utilizing data analytics and proprietary systems

-Develop measurement strategies for TV and digital campaigns using client business goals and viewer motivations



PMK BNC (an entertainment public relations agency)

Strategic Insights & Analytics Manager Los Angeles, CA: 3/2016 to 8/2016

-Forecasted KPIs for celebrity marketing programs by analyzing client brand equity and