Advancing Your Negotiation Skills: Live Roleplay Workshop

How do you get to Carnegie Hall? Practice, practice they say. How do you become a better negotiator? The very same.

Join NYWIFT and Shushana Jachobov, entertainment deal-maker, for a hands-on, live roleplay workshop where attendees will practice, first-hand, how to prepare for and negotiate a deal to acquire intellectual property rights for development. Jachobov will provide a a detailed scenario that will involve a production company negotiation with a rights holder to develop a project for the screen. The scenario will involve a first, introductory meeting. Next will be a scenario for a more involved negotiation meeting. Attendees will work in groups to strategize and run two meetings in real time. Jachobov will then review the meetings, offer feedback, provide recommendations and answer questions.

Shushana Jachobov is a multimedia strategist, dealmaker and lawyer working on the cutting-edge of developments in content, distribution, partnerships and licensing across all media technologies. Jachobov founded The Young Media, a consultancy, to help media-related businesses and individuals build their businesses and brands, as well as to effectively negotiate a wide array of deals. Her 15+ year career spans work with entertainment and media companies including television networks, film studios, music labels, publishers, distributors and digital platforms, game/app developers, production companies, live events businesses, and other related sectors. Jachobov has negotiated deals with Apple, Disney, Amazon, Dreamworks, Working Title, Google, Hasbro, McDonald’s, Audible, BBC, StudioCanal, Skydance, Neal Street Productions, Universal Music, ITV and many others. She is deeply passionate about the current and future state of the media landscape and is a regular industry speaker on content distribution, advanced negotiation, multi-media deal-making and licensing, and digital entertainment. Jachobov is currently authoring an article on the top issues for content owners to consider when licensing to over-the-top (OTT) content providers.


$15 for NYWIFT Members
$25 for Nonmembers
Register by prepayment online

December 17 @ 6:30pm
6:30 pm — 8:30 pm (2h)

NYWIFT Conference Room
6 East 39th Street, Suite 1200
(Between Fifth and Madison Avenue)

$15 for Members
$25 for Nonmembers


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NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature.