NYWIFT Blog

By Lily Hutcheson

Welcome to NYWIFT, Iris De Vita!

Iris De Vita is the founder of Golden Iris, LLC, where she combines her talents as a photographer and publicist to help clients shine. She also works as a talent booker for The Donna Drake Show.

Specializing in portrait and event photography, as well as PR for artists, performers, and small businesses, Iris brings a creative yet strategic approach to every project.

Iris’s work has supported films, festivals, and artistic events, drawing audiences and capturing lasting memories. Based on Long Island and in New York City, she is passionate about telling stories, whether through the perfect photograph or a compelling publicity campaign.

In our interview, Iris discusses her photography, her promotional work with artists and events, and her love of connecting audiences with art!

NYWIFT Member Iris De Vita

Welcome to NYWIFT! Please introduce yourself briefly to our readers.

My name is Iris De Vita, and I am a photographer and publicist. Through my company, Golden Iris, LLC, I specialize in portrait and event photography, as well as public relations for artists, performers, and small businesses.

My work allows me to blend creativity and strategy—capturing moments through my lens while amplifying stories through thoughtful publicity campaigns.

Iris De Vita with camera

What brings you to NYWIFT?

Becoming a member of NYWIFT has been a goal of mine since I graduated college. I’ve always admired the incredible women who are part of this organization and the way they inspire, support, and empower one another. I’m looking forward to connecting with fellow members, collaborating on meaningful projects, and contributing my skills to future creative endeavors.

Iris De Vita with television host, social media influencer, and actor Shannon LaNier

Can you share a bit about your role running your company, Golden Iris?

At Golden Iris, I wear two hats: publicist and photographer. I create publicity and promotional campaigns for talent, events, and entertainment projects, and I also photograph artists, performances, and special occasions. Whether through strategic PR or compelling photography—or a combination of both—my mission is always the same: to make my clients shine.

Iris De Vita with Alan Cumming at a book signing

In your photography, what draws you to capture important moments in people’s lives, such as birthdays and engagements?

There’s something magical about preserving life’s milestones. I’m drawn to the joy, emotion, and connection people feel during these moments, and I love knowing my photographs will serve as treasured keepsakes for years to come. Whether it’s a lively celebration, a portrait, or an intimate engagement session, I strive to capture not just an image, but the feeling behind it.

Iris De Vita at her current photo show “A Summer in Greece” at the Northport Public Library

How does your work as a publicist contribute to the success of films and other artistic projects?

Publicity is about more than just getting the word out—it’s about building excitement and drawing audiences in. For films, my PR work helps boost ticket sales and fill seats. For festivals and artist events, strategic media coverage increases visibility and awareness, which often translates into larger, more engaged audiences. The ultimate reward is seeing an event come alive with energy, knowing the promotion played a part in its success.

What has been one of your favorite experiences working in film?

One of my favorite moments is standing in a theater lobby after a screening, listening to audience members share how much they enjoyed the film. Seeing a full—or even nearly full—house, knowing that people are there because of the promotion, is incredibly gratifying. Each project has its own unique energy, but the common thread is the joy of seeing people connect with the art they came to experience.

Connect with Iris De Vita on her website goldenirispr.com, or on Facebook, Instagram, or LinkedIn.

(Images courtesy of Iris De Vita)