Caught up in the excitement of getting a movie made, even the best producer can fail to consider what will happen when the shooting’s over. But as marketing experts attest – it’s crucial to plan ahead if you want the distribution process to go smoothly.
From still photos and release forms to numerous other deliverables, representatives from Magnolia Pictures, Lorber HT Digital, and Focus Features will show you exactly what you need to focus on before you turn on the camera.
The panel discussion will be immediately followed by a reception, hosted by AXA Advisors.
PHOTO ID IS REQUIRED FOR ENTRY INTO THE BUILDING.
Please RSVP by 4pm on Tuesday, November 17, 2009.
Arianne Ayers, Publicity and Marketing Director at Magnolia Pictures, has been with Magnolia for nearly three years. Previously, as the Marketing Manager at Landmark Theaters, she worked on their sponsorship program, selling screen time to advertisers. Before Landmark, Ayers worked in international marketing and publicity for Dualstar Entertainment, founded by Mary-Kate and Ashley Olsen.
Elizabeth Sheldon is Vice President of Lorber HT Digital and a partner of MoxieType, a digital rights management solution for producers and distributors. As a member of the senior management team at Lorber Digital, she is responsible for pioneering digital initiatives, overseeing content acquisitions, implementing distribution strategies and business development.
Myles Bender, Senior Vice President of Creative Advertising at Focus Features, has overseen the creation of audio/visual materials for over 80 domestic releases and has garnered several Key Art and Golden Trailer Award nominations and wins. His notable campaigns include: Lost in Translation, The Pianist, Eternal Sunshine of the Spotless Mind, Unleashed, Brokeback Mountain, Shaun of the Dead, Broken Flowers, In Bruges, Atonement, Hot Fuzz, Eastern Promises, Burn After Reading, Milk and most recently, 9 and A Serious Man.
Jamie Litt is Director of Creative Services and Design for Pop2Life, a boutique creative agency that specializes in unique marketing, promotions, and design for the music and entertainment industry. Clients include Showtime, Disney, Warner Bros, FOX, Clear Channel, and Sony amongst others. Jamie is also an actress/musician.
Moderator Livia Bloom (pictured above) is a film curator whose interviews and essays appear in Cinema Scope, Filmmaker and Film Comment. She is editor of the book Errol Morris: Interviews. Bloom has selected films for the Museum of the Moving Image, the Maysles Cinema in Harlem, the Nantucket Film Festival, the French Embassy and the Film Society of Lincoln Center. She studied film at Cornell University, La Sorbonne and Columbia University.
Produced by Rachel Gordon