Linda Kaplan Thaler is the Chief Executive Officer and Chief Creative
Officer of The Kaplan Thaler Group, which she founded in 1997. Robin Koval is the President of The Kaplan Thaler Group.
Linda and Robin are also bestselling authors. Their latest book is titled, THE POWER OF SMALL: Why Little
Things Make All the Difference (Doubleday, 2009), launched nationwide April 21, 2009. (http://www.thepowerofsmallbook.com/index.php/pos)
THE POWER OF SMALL: Why Little
Things Make All the Difference, shows that in a big
picture world, it's often the small details that count. Whether it's succeeding at work, squeezing the household budget, or
just getting through the pressures of a long, hard day, today's
challenges seem so overwhelming that we often feel stuck and don't know
where to start. Filled with inspiring stories, helpful tools, and
practical advice, The Power of Small shows how "sweating the small stuff" can transform our lives and help us navigate through these uncertain times.
Robin and Linda's last title, The Power of Nice: How to Conquer the Business World with Kindness, debuted on the New York Times and Wall Street Journal bestseller lists. Their first book, Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national bestseller.
Linda Kaplan Thaler is responsible for some of America's most famous, relevant and touching advertising campaigns. Much of her work has become part of the pop-culture landscape. She has authored and composed campaign jingles that are among the industry's gold standard including the world-famous Toys "R" Us jingle. "I Don't Wanna Grow Up. I'm A Toys "R" Us Kid,"; "Kodak Moments" (Eastman Kodak) and "The Heart of Communication" (Bell Atlantic). The agency's blue chip clients include Procter & Gamble (Dawn and Swiffer, among other brands), AFLAC (yes, the famous quacking duck!), Continental Airlines, Champion, Kodak, Kraft Foods, Lunesta, Pfizer, Trojan and US Bank.
In December 2009, Linda was presented with the New York Women In Television and Film's Muse Award, and was the first woman in advertising to receive it.
Robin Koval has been a driving force in the advertising world for over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring "Yes, Yes, Yes" of Herbal Essences and the Aflac duck quack heard round the world. Robin is responsible for the general management of the agency including client services, strategic development, and new business and KTG's Buzz unit. She has helped KTG grow from a fledgling start-up to one billion dollars in billings.
In November 2008, Robin was honored with the Women's Leadership Exchange (WLE) Compass Award, which is presented to individuals who have shifted the paradigm of how women are perceived as business leaders.
Last updated: Feb. 18, 2010