Director, Program Strategy
HBO
09/2013 PresentNew York, NY
Achievements/Tasks
Successfully conceptualize cross-platform scheduling strategies for new, returning, and library original programming, resulting in double and triple digit growth on HBO and Cinemax linear channels, HBO and MAX On Demand, HBO GO, & HBO NOW
Synthesize quantitative and qualitative data from Audience Research, collaborating with Marketing, Social, and Editorial teams for the digital platforms to identify and develop tactics that have increased engagement on the linear channels and the digital platforms
Maximize the breadth and depth of the theatrical inventory, by creating opportunities to collaborate with various internal departments to generate cross-platform and cross-division initiatives that increase engagement and viewership. examples include a Throwback Thursday movie strategy that resulted in triple digit growth on HBO GO and HBO NOW, scheduling movie franchises and similar appeal films timed to theatrical releases, and drafting off of buzz around Comic Con to connect exclusive content across the Warner Media brand that drives usage
Overhauled the tracking and analysis of broadcast, cable, and streaming competitors, leading to improved and synthesized forecasts, trends, insights, and presentations to top-level executives and their respective departments, internal town halls, and workshops
Developed a macro-view content strategy and long lead workflow, improving communications with internal program planning stakeholders that has resulted in better aligned opportunities for acquisition, retention, and engagement
Instituted internal and competitive programming metrics that are now referenced across multiple departments, including Programming, Media Relations, Finance, etc.
Director, Programming Research
Showtime Networks Inc.
04/2012 08/2013New York, NY
Achievements/Tasks
Hired, trained, and led a team of three direct reports, tasked with handling all Nielsen television audience measurement data shared outside of the Showtime Programming Research department
Utilizing quantitative data and custom analyses, created timely high-level analytical presentations focused on original programming performance to senior executives within various departments, including Program Planning and Scheduling, Sports, Public Relations, Marketing, and Affiliate Sales
Additional analysis included the creation of a primetime viewership performance presentation, which helped guide the Program Planning and Scheduling team in increasing the network s average primetime rating
Managed the Programming Research budget, with a focus on optimal spending on custom data analyses that would provide insights that impacted business decisions
Hired and mentored several seasonal and year-round interns
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PROFESSIONAL EXPERIENCE
Senior Manager, Programming Research
Showtime Networks, Inc.
04/2010 04/2012New York, NY
Achievements/Tasks
Utilized in-depth TV and theatrical knowledge, working very closely with Program Planning and Scheduling to optimize the Showtime and The Movie Channel program lineups on a monthly basis, including recommendations for lineup changes and thematic patterns to improve audience flow
Manager, Programming Research
Showtime Networks, Inc
09/2008 03/2010New York, NY
Achievements/Tasks
Employed Nielsen custom analyses to further understand the Showtime audience, as well as other premium network programming and scheduling models
Senior Analyst, Programming Research
Showtime Networks, Inc.
05/2007 09/2008New York, NY
Achievements/Tasks
Generated programming reports using NPOWER, Galaxy Explorer, MarketBreaks and On Demand Essentials to track, maintain and distribute linear television ratings as well as DVR and On Demand analyses for all Showtime programming and the competitive landscape
ORGANIZATIONS/AFFILIATIONS
Safe Horizon (08/2018 Present)
Leaders on the Horizon member
Women in Cable Telecommunications (WICT) (04/2017 Present)
Member
New York Women in Film & Television (NYWIFT) (04/2013 Present)
Member
Academy of Television Arts & Sciences (04/2012 Present)
Voting Member
Millennium Dance Company (Nonprofit) (09/2006 Present)
Instructor / Administrator / Website design manager
Gamma Phi Beta Sorority (03/2000 Present)
Alumnae
Big Brothers Big Sisters of NYC (09/2008 06/2013)
Mentor, Workplace Mentoring Program (CBS)
St. John's University Dance Team (09/1999 05/2002)
Dancer/Co-Captain
EDUCATION
Professional Development
Louisiana State University, E.J. Ourso College of Business
05/2015 12/2015
Courses
Information Systems
Managerial Statistics
Marketing Administration
B.S. , Communications - Minor Government & Politics, Concentration in Business
St. John's University, College of Professional Studies
05/2003