Tracey Anarella
Director of Business Development/Digital Media Specialist

Traceys work spans all corners of media. In 2010, she helmed the research to the design of Consumer Unions Consumer Reports Smart Phone App, setting up cross market integration for CU subscription sales as part of the app design.

In the same year, she was responsible for the voice casting for the pan-global CBS News broadcast of The Royal Wedding, supervising talent procurement and payment, and serving as a liaison between talent and the CBS News effort.

Her work for Discoverys Animal Planet Upfront Media Buy Program, held in both Chicago and New York City, was integral to the projects success.

Traceys analytical skills and consulting expertise have been featured internationally on projects which she led in such far flung markets as Beijing, China and Morelia, Mexico.
Her ability to easily bring cultures together is a large part of her skill set.

Other skills include licensing, specifically in the areas of music synchronization, rights and clearances. She was responsible for all music rights and clearances being obtained for the 2012 feature film Bert and Arnies Guide to Friendship.


In her current role of Director of Digital Media for the upcoming PBS series Real Guys (produced by Sound Stories), she is actively involved in securing underwriters, investors, development partners, and marketing partners for the series. She also manages strategy, design and build-out of the Real Guys website, and oversees the series social networking campaign.