Theresa Loong
  •  Phone
    Cell:   7184964964
  •  Address
    332 Bleecker Street, H64,
    New York, NY, 10014, United States of America

Theresa Loong

Director, Editor, Producer
Full Bio
Experience
Chief Operating Officer
Intellitoys, smart-e-bear interactive plush toys and online media
2008–Present
Intellitoys is a media and technology company delivering interactive experiences to young audiences. It has developed an online store with over 8,000 childrens songs, stories and games. This content can be played on smart-e-bear, dog, and cat, the most award-winning toys for children in 2008, including:winner of the GOLD seal by NAPPA and a Top 10 Technology Toy by Dr. Toy.

Not only can smart-e-bear take downloadable media for offline play, but it can also act as an HID, human-interface device.

Director and Producer
FORM360
March 2001–Present
Provide marketing, editorial and strategic services to New York Magazine, The New York Times, Milestone Films, Dead Horse Media, Fashionista.com, Dealbreaker.com and Abovethelaw.com, AMC, NYC Department of Education, Foreign Affairs, CNN/Money, Gruner and Jahr, Dewars, Readers Digest, Health Strategies.

Consulted as Account Director for interactive agency HUGE, providing strategy and client management services for American University, TheStreet.com and Vitamin Shoppe.
Consultant for Intellitoys, creator of award winning childrens tech toy smart-e-bear.

Create documentaries and stories. Edit with Final Cut Pro. Received fiscal sponsorship from Women Make Movies and grants from the Manhattan Community Arts Funds.

Filmmography:
Co-Director and Producer, Feed Me a Story, in progress
Director and Producer, Every Day Is a Holiday, fine cut
Consulting Producer, Breaking Bad:the Cost of Doing Business, Flash-based graphic novel game, http://www.amctv.com/shows/breaking-bad/cost-of-doing-business, also available on iTunes and for Android
Director, Chicken Fat, 2010
Associate Producer, So Very Far from Home, 2007 and 2009
Director and Producer, Zamboni, 1998 and 2008
Producer and Editor, Sing for Hope Cabaret, 2007
Director and Producer, Young at Arts, 2006
Researcher, China Now:To Get Rich Is Glorious, 1997
Manage up to eight consultants.
Winner of Communication Arts, New York Digital Salon, Society of Publication Designers and Addy awards.

Adjunct Faculty at New York University:Internet Technology.
Freelance writer for Travel and Leisure online, The Daily News, Time Out New York, Time Digital, Rosie online.

Consultant
Rainbow Media
2007–2008
Account Director, consultant

HUGE LLC
2006 – 2007, 1 year

Foreign Service Officer
U.S. Department of State
September 2004–September 2005
Helped launch intranet for East Asian public diplomacy bureau. Receive specialized diplomatic training. Courses include cultural programming, public speaking, crisis management, reporting on international events, area and language studies. Created public diplomacy strategic proposal for Cambodia.

Executive Producer, VP Strategic Development
LuxuryFinder.com
May 1999–February 2001
Luxury goods e-commerce site acquired by eLuxury, now owned by Louis Vuitton Moët Hennessy.
Developed 2MM dollar strategic initiative including international strategic partnerships, cross-media marketing, site analysis, portal deals, Yahoo Store, rich media promotions, personal shopping.
Management responsibility for overall operation of sixty people, reporting to CEO. Hands-on supervision of marketing staff. Increased sales over 100 percent via email marketing.
Assisted with added value and custom publishing opportunities for Visa, Neuberger Berman, Starwood, The Savoy, Morrell Wines, Neiman Marcus and Harry Winston.

Producer, New Media
American Express Publishing
October 1997–May 1999
Launched and updated online presence for Travel and Leisure, TandL Golf, TandL Family, Food and Wine and Departures magazines. Worked with internal and external PR agencies to extend online brands.
Produced Food and Wine Classic at Aspen Web casts and Web chats with Yahoo
Licensed content and completed business development deals with AOL, Yahoo and Cooking.com.
Reported to CFO. Managed group of eight. Created joint ventures with American Express and Time Inc.
Implemented custom publishing marketing projects: auctions, sweepstakes and promotions.

Producer
Travel and Leisure
1997–1999

Associate Producer/Editor
Time Inc. New Media
1995–1997

Editor/ Associate Producer
Time Warner
November 1994–October 1997
Launched PetPath, a Web site for Time Warner Cable's broadband initiative, RoadRunner.
Orchestrated interactive editorial and commerce strategy for selected Time Warner travel, lifestyle and entertainment magazine properties. Managed group of four.
Internal consultant for Warner Books and Little, Brown and Company, launching company Web sites. Worked with content such as astrologyzone.com and from authors such as David Foster Wallace, David Sedaris and Nicholas Sparks.

Education
Harvard University
Harvard and Radcliffe Colleges
Anthropology

Activities and Societies: Class Marshal, lifetime position. Student government executive board. Big Sibling coordinator.
Conducted thesis research in Chiapas Mexico. Studied at the Harvard School of Public Health.

Languages: Proficient in Spanish, conversational Mandarin Chinese, conversational Cambodian.

Professional Credits
Director: Every Day Is a Holiday, FORM360: 2012
Consulting Producer: Breaking Bad: Cost of Doing Business, AMC Networks: 2011
Associate Producer: So Very Far from Home Paradox Communications, 2009
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