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Producing A Dynamite Sizzle Reel: The Key to the Sale

Have you heard the buzz about how critical a sizzle reel is to a sale? Are you not sure what it's all about? Television and digital packaging agent Jim Arnoff will moderate a panel of television production company and network development executives who will give you the insider's take on how to produce an effective sizzle reel. Panelists will share their insights on what makes a powerful reel and provide screen samples that have been successful in sales. Learn the process, pitfalls and power of creating a reel that truly sizzles!

Panelists

Laura Fleury is the Vice President and Head of Programming and Development at LMN. Since 2013, she has helmed the vision, development and production of all programming, including scripted and unscripted. In her prior role as VP of Nonfiction Programming at A&E, she developed, launched and executive produced many of the network's top rated series, including the Emmy-nominated Beyond Scared Straight, The First 48 franchise, Manhunters: Fugitive Task Force, Parking Wars, The Killer Speaks and Cajun Justice. Fleury also developed and executive produced several series for the Bio Channel, including I Survived and I Killed My BFF. In her previous roles in Documentary Programming at A&E, she worked on critically acclaimed documentary series and specials such as the Emmy-nominated Cold Case Files, American Justice and Parole Board. She has been presented with a 2012 NAMIC Vision Award, the 2002 Thurgood Marshall Journalism and numerous Emmy nominations.


Anneka Jones is the Senior Vice President, Head Of Development at Left / Right Productions. She began her career at MTV, where she worked as a producer for the network’s News & Docs division for nearly eight years. She was particularly involved in the network’s more serious documentary fare, and worked on documentaries about drug addiction, racism, and other tough subjects. She joined Left/Right at its inception because her experiences and tastes are as varied as the projects we produce. Jones is that rare mix of both development executive and showrunner: she can come up with a great idea and see it all the way through production and post. In her eight years at Left/Right, she has had a hand in virtually every pilot or series that we’ve produced, and continues to play an active role in all ongoing series production.


Rob Miller is the President of Peleton Entertainment and brings over 25 years of experience of production and distribution. Peleton represents companies with over 30 series currently on air, high-profile producers of reality, documentary and kids programming and distribution rights for programming licenses in domestic and international markets. Prior to Peleton, he was an agent at N.S. Bienstock where he established their program packaging division.  He also served as President of Television for Unapix Entertainment, an independent film and television production and distribution firm, Vice President of International Television for the NFL and Vice President of Program Enterprises for Showtime Networks. Miller is also a member of the Broadway Bach Ensemble, an amateur orchestra that performs annual concerts in New York City.

Jim Arnoff is a television packaging agent who represents New York production companies that develop and sell original programming to networks. Arnoff has worked at the William Morris Agency as an in-house lawyer and packaging agent. As a certified life coach for the entertainment industry, he has led workshops for the Producers Guild of America, National Academy of Television Arts & Sciences, HBO, MTV Networks and the Writers Guild of America. He is also a faculty member of the School of Visual Arts and the Fashion Institute of Technology. 

 

Produced by Jim Arnoff





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NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts