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Silverdocs Conference 2012 Agenda
All Silverdocs Conference events & activities will be held at the:
Silver Spring Civic Building
One Veterans Place (at the corner of Fenton St. & Ellsworth Drive)
Silver Spring, MD 20910
MONDAY, JUNE 18
Noon – 6:30 p.m. - Silver Spring Civic Building, Atrium
EARLY BIRD CONFERENCE REGISTRATION OPENS
TUESDAY, JUNE 19
8:30 a.m. – 10:00 a.m. – Silver Spring Civic Building, Gallery & Courtyard
NETWORKING BREAKFAST
9:00 a.m. – 6:00 p.m. - Silver Spring Civic Building, Atrium
REGISTRATION AND CONFERENCE INFORMATION DESK OPEN
Tuesday, June 19
9:30 a.m. – 10:45 a.m. – Silver Spring Civic Building, Fenton Room
EVERYTHING YOU (STILL) ALWAYS WANTED TO KNOW, BUT WERE AFRAID TO ASK
Back by popular demand, this safe, smart, no-holds-barred panel is the perfect place to ask industry experts any question about making a film. Our professionals will share their knowledge honestly and without spin, including examples of true success stories and some outright disasters.
MODERATOR
Paola Freccero, Co-founder of Crowdstarter
PANELISTS
Coming soon!
10:00 a.m. – Silver Spring Civic Building, Colesville Room
SILVER SESSIONS Begin
Silver Sessions are small-group meetings with development, programming and acquisition executives; program officers from funding agencies; theatrical, DVD and international broadcast distributors; digital media innovators; marketing and PR consultants; producers’ representatives; legal advisers; and industry leaders.
All registered attendees may sign up for Silver Sessions, depending on space availability. Each session is limited to 15 participants. Sign up in advance online or onsite at the Conference Information Desk to schedule an appointment. Silverdocs Filmmakers, Platinum All Access and Sterling All Access passholders have priority access. Student passholders are welcome to add their names to the on-site wait list. Online advance sign up coming soon!
Tuesday, June 19
11:00a.m. – 12:00 p.m. – Silver Spring Civic Building, Great Hall 1
KEYNOTE: ENGAGING YOUR AUDIENCE IN CO-CREATION THROUGH THE POWER OF THE CROWD-SOURCED DOCUMENTARY
For future historians of our time, the crowd-sourced documentary will play a central role as a catalyst for political change. In that history, Jigar Mehta and Yasmin Elayat’s project, 18 DAYS IN EGYPT , is a significant achievement. Jigar Mehta will take the platform for the keynote address at this year’s festival to illustrate the power of engaging
audiences in the act of storytelling. His talk will highlight their process, successes and failures of making the source the storyteller and maintaining journalist values, while engaging hundreds to collectively tell the story.
SPEAKER
Jigar Mehta, filmmaker and journalist, 18 DAYS IN EGYP
Tuesday, June 19
12:15 p.m. – 1:15 p.m. – Silver Spring Civic Building, Fenton Room
I LOVED THAT DOC! WHY CAN’T I FIND IT ON TV?
What happens to the docs you loved at Silverdocs? Many of them end up hiding in plain sight on public TV. But hide no longer: PBS has recently revealed plans to spotlight and celebrate two series that air docs almost every week – POV and Independent Lens. Get the story on how filmmakers and viewers are key to PBS’ having more quality doc fare on TV.
MODERATOR
Pat Aufderheide, Director of the Center for Social Media
PANELISTS
Tim Horsburgh, Communications and Office Manager, Kartemquin Films
Donald Thoms, Vice President of General Audience Programming, PBS
Michon Boston, ITVS National Engagement Consultant
Tuesday, June 19
12:30 p.m. – 1:45p.m. – Silver Spring Civic Building, Ellsworth Room
TAKING IT ON THE ROAD: NAVIGATING THE FILM FESTIVAL CIRCUIT
Film festivals play a significant role in a film’s trajectory, becoming an important destination for audience engagement, press exposure and, ideally, leading to theatrical and broadcast deals. Hear from today’s leading
documentary film festival programmers and organizers about what their festivals are looking for, and how best to create a festival strategy and leverage your festival opportunities.
PANELISTS
Coming soon!
Tuesday, June 19
1:00 p.m. – 3:00 p.m. – Silver Spring Civic Building, Spring Room
STORY LEADS TO ACTION
This panel makes the nuts and bolts of designing a community engagement campaign transparent, dynamic and fun! A hand-picked panel of stakeholders, the filmmakers and you – the audience – together will brainstorm a strategy for linking the core elements of a film’s launch to the concrete needs of a movement. Chicken & Egg
Pictures and Working Films are excited to bring this model back to our nation’s capital and Silverdocs, where story indeed leads to action!
MODERATOR
Judith Helfand, Co-founder of Working Films, Director of Strategic and Creative Development at Chicken & Egg Pictures
PANELISTS
Coming
soon!
Tuesday, June 19
1:45 p.m. – 3:00 p.m. – Silver Spring Civic Building, Fenton Room
DOC TALK: DYNAMIC DUOS
We all know that documentary filmmaking is an extraordinarily collaborative process, but perhaps never more so than when two artists share the director role on the same project. Hear from a number of filmmaking duos on how they coordinate their artistic visions and workprocesses to make one coherent, integrated work of visual art.
PARTICIPANTS
Coming
soon!
Tuesday, June 19
2:30 p.m. – 4:00 p.m. – Silver Spring Civic Building, Ellsworth Room
MEET THE BROADCASTERS: THE DISH ON DOCS FOR TV
In a world of original programming and reality TV series, this panel takes a look at how traditional documentary fits into the ever-changing world of television. Just what are broadcasters looking for right now, and where do they believe the market is headed? This panel brings together some of the most experienced broadcasters working in nonfiction today to answer the tough questions.
MODERATOR
Paola Freccero, Co-founder of Crowdstarter
PANELISTS
Dan Silver, Director of Development, ESPN Films
Nancy Abraham, Senior Vice President of Documentary Programming, HBO
Christopher White, Vice President of Programming and Production, POV
Molly Thompson, Vice President A&E IndieFilms, producer of JESUS CAMP, AMERICAN TEEN, THE SEPTEMBER ISSUE
Kate Pearson, Senior VP Programming, Acquisitions and Scheduling, Documentary Channel
Matthew Kelly, Senior Director of Development, Discovery Channel
Curated by Liz Ogilvie, Co-founder of Crowdstarter
Tuesday, June 19
3:30 p.m.– 5:00 p.m. – Silver Spring Civic Building, Fenton Room
REACHING UNDERSERVED COMMUNITIES IN UNTRADITIONAL WAYS
For historically under-represented communities, viral marketing campaigns, web series and targeted outreach have allowed filmmakers to address a lack of diversity and concerns outside of the mainstream. In this panel, innovative nonfiction content creators and strategists discuss how they have successfully engaged their audiences through alternative means.
MODERATOR
Eliza Licht, Director of Community Engagement and Education, POV
PANELISTS
Angela Tucker, Black Folk Don’t
Pete Nicks, THE WAITING ROOM
Bernardo Ruiz, Quiet Pictures
Shukree Tilghman, More Than A Map(p)
Curated by Basil Tsiokos,
Documentary Film & Festival Consultant; Programming Associate, Sundance Film Festival
Tuesday, June 19
5:00 p.m. – 7:00 p.m. - Silver Spring Civic Building, Gallery & Courtyard
MIX AND MINGLE HAPPY HOUR
Take advantage of the opportunity to network and relax at this daily social gathering.
Hosted by: The Maryland Film Office
WEDNESDAY, JUNE 20
8:30 a.m. – 10:00 a.m. – Silver Spring Civic Building, Courtyard & Gallery
NETWORKING BREAKFAST
9:00 a.m. – 6:00 p.m. - Silver Spring Civic Building Atrium
REGISTRATION AND CONFERENCE INFORMATION DESK OPEN
Wednesday, June 20
10:00 a.m.- Silver Spring Civic Building, Colesville Room
SILVER SESSIONS Begin
Wednesday, June 20
9:30 a.m. – 10:45 a.m. – Silver Spring Civic Building, Ellsworth Room
FROM PITCH TO AIR ON THE DISCOVERY NETWORK
Come join the programmers and commissioners of the Discovery networks for an informative session designed to give filmmakers insight into programming strategy and the evolution from pitch to final, on-air product.
PANELISTS
Coming soon!
Wednesday, June 20
10:00 a.m. – 5:00 p.m. – Silver Spring Civic Building, Great Hall 1
IT’S ALIVE! NEW TOOLS FOR DOCUMENTARY STORYTELLING
With the advent of new technologies, some bizarre trends are appearing online: Long form is finding new life and unexpected audiences, users are taking raw materials to construct their own narratives and entrepreneurs and hackers are inventing tools that make the storyteller's job easier – and much more interesting. Join the Bay Area Video Coalition (BAVC) for a day-long journey to the edges of the known documentary universe. Get an infusion of inspiring transmedia storytelling examples, see demos of the new tools for storytelling (such as Sparkwise, Mozilla's Popcorn, Zeega and Google Fusion Tables), work with others to workshop an idea and get your hands on the latest tools to make ideas come alive. Please note: Participation in this workshop is by application only, and space is
limited to 30 participants. All participants must bring a laptop, idea and content. Click here to apply to participate in this workshop: http://bit.ly/LgofAD
Wednesday, June 20
10:30 a.m. – 11:30 a.m. – Silver Spring Civic Building, Fenton Room
HOT TOPICS
In the past year, the documentary film community has faced a number of hot-button
issues, including changes to the Academy’s Oscar requirements for
documentaries, the battle between the MPAA and Lee Hirsch’s BULLY, the arrest
of Joshua Fox (GASLAND) when he tried to film a subcommittee hearing on
hydraulic fracturing and more. Join us
on this panel where we tackle some of today’s most compelling “hot topics” affecting
the documentary community.
Wednesday, June 20
11:30 a.m. – 1:00 p.m. – Silver
Spring Civic Building, Ellsworth Room
IT TAKES A VILLAGE: MEET THE PUBLIC MEDIA DECISION MAKERS AND FUNDERS
Financing an independent film is a challenge, and finding a home for it can be even harder. Public broadcasting is known for embracing substance, diversity and inclusiveness. Meet key executives from across a number of programming strands (which may include POV, Independent Lens, American Masters, PBS, etc.) to get your project shaped, financed and ready for broadcast and streaming.
MODERATOR
Rob Gardner, Director/Producer at Gardner Films
PANELISTS
Donald Thoms, Vice President of General Audience Programming, PBS
Sandie Pedlow, Executive Director at Latino Public Broadcasting
Jacquie Jones, Executive Director at National Black Programming Consortium
Matthew Meschery, Director of Digital Initiatives, ITVS
Christopher White, Vice President of Programming and Production, POV
Wednesday, June 20
12:00 p.m. – 1:30 p.m. – Silver Spring Civic Building, Fenton Room
HOW TO MAKE A NOISE IN THE DIGITAL FOREST
The age-old question is: If a tree falls in the forest and there’s no one there to hear it, does it really make a noise? The same principle applies to digital distribution of a film. Digital aggregators do what they can to drive awareness of their titles and platform, but they have limited bandwidth. Filmmakers have two choices: Complain about what their digital distributors aren’t doing, or dive in and help drive awareness. The experts on this panel offer valuable advice about pushing digital sales of a film and how best to collaborate with a digital distributor.
MODERATOR
Liz Ogilvie, Co-founder of Crowdstarter
PANELISTS
Stephanie Bruder, Senior Director of Marketing, New Video
Damian Bender, SnagFilms
Olivier Pfeiffer, Director of Business Development, UbicMedia
DeAnn Paley who is VP, Digital Syndication for Discovery
Curated by Liz Ogilvie, Co-founder of Crowdstarter
Wednesday, June 20
2:00 p.m. – 3:30 p.m. – Silver Spring Civic Building, Fenton Room
"GEOAESTHETICS" AND DOCUMENTARY FILM
Does geography influence the aesthetics of nonfiction films? This panel explores the inter-relationships between the locations of filmmakers and the films they make, consciously or otherwise.
PANELISTS
Coming Soon!
Wednesday, June 20
2:15 p.m. – 3:30 p.m. – Silver Spring Civic Building, Ellsworth Room
CRACKING THE CODE AND PRODUCING FOR PBS
Quality, groundbreaking, genre-defining independent programs have long been the hallmarks of PBS. With the ever-evolving media landscape, PBS is leaning forward with new programming initiatives and a new way of doing business. Meet the new commissioning editors to find out how PBS is pivoting with new ideas and opportunities, and responding more nimbly to economic realities and stiffer competition for eyeballs – all while maintaining its mission. This is an opportunity to hear PBS' national programming strategy.
MODERATOR
Stephen Segaller, Vice President of Programming, WNET
PANELISTS
Donald Thoms, Vice President of General Audience Programming, PBS
Beth Hoppe, Vice President of General Audience Programming, PBS
Wednesday, June 20
4:00 p.m. – 5:00 p.m. – Silver Spring Civic Building, Fenton Room
DOC TALK: A CONVERSATION WITH EUGENE JARECKI
Eugene Jarecki is a celebrated author and a dramatic and documentary filmmaker based in New York whose documentary work has focused on some of the most important figures and issues of our time. His acclaimed works
include WHY WE FIGHT, THE TRIALS OF HENRY KISSINGER, REAGAN, FREAKONOMICS, QUEST OF THE CARIB CANOE, SEASON OF THE LIFTERBEES, and his most recent THE HOUSE I LIVE IN (featured at this year’s Silverdocs Festival). Join the filmmaker in an intimate discussion of his prolific career.
PARTICIPANT
Eugene Jarecki, THE HOUSE I LIVE IN, REAGAN
Wednesday, June 20
5:00 p.m. – 7:00 p.m. - Silver Spring Civic Building, Gallery & Courtyard
MIX AND MINGLE HAPPY HOUR
Take advantage of the opportunity to network and relax at this daily social gathering.
THURSDAY, JUNE 21
NETWORKING BREAKFAST
8:30 a.m. – 10:00 a.m. – Silver Spring Civic Building, Gallery & Courtyard
9:00 a.m. – 6:00 p.m. - Silver Spring Civic Building Atrium
REGISTRATION AND CONFERENCE INFORMATION DESK OPEN
SILVER SESSIONS Begin
10:00 a.m.- Silver Spring Civic Building, Colesville Room
Thursday, June 21
9:00 a.m. – 10:30 a.m. – Silver Spring Civic Building, Great Hall 1
ONE-ON-ONE WITH NEH FUNDERS
Are you creating a documentary with humanities themes on a national or international topic? Perhaps your project is appropriate for funding by the National Endowment for the Humanities (NEH). Sign up online or onsite at the Conference Information Desk for a 15-minute one-on-one meeting with a Program Officer from the NEH to discuss your humanities-based project. Sign up in advance online or onsite at the Conference Information Desk to schedule an appointment. To sign up online, click here:
https://docs.google.com/spreadsheet/viewform?pli=1formkey=dEk5RktpM3RiYUxtemgzM3VYYTRBLUE6MQ#gid=0
PRESENTERS
Danielle Shapiro, Senior Program Officer, NEH
Karen Kenton, Senior Program Officer, NEH
Kathleen Mulvaney, Senior Program Officer, NEH
Thursday, June 21
9:45 a.m. – 11:00 a.m. - Silver Spring Civic Building, Ellsworth Room
DOC MAKER AS GENERAL CONTRACTOR: THE INDEPENDENT PRODUCER’S EVOLVING JOB DESCRIPTION
A decade ago, the job description of a documentary filmmaker sounded a lot like that of any film director: A passionate interest in a subject matter, an ability to raise funds to support one's vision, experience with production and post-production workflows, the ability to hire and lead a crew and, of course, the ability to nurture a great
story from page to screen. Today, filmmakers are expected to have those skills in addition to an understanding of
ever-shifting technologies, the ability to engage audiences on the latest platforms, a command of new audiovisual vocabularies, an entrepreneurial business model – and the ability to manage all this while continuing to make
movies. Join facilitators from the Bay Area Video Coalition (BAVC) in a maker-to-maker conversation with some of this year's Silverdocs producers who have found a way to make films and make it all work.
PANELISTS
Coming soon!
Thursday, June 21
10:00 a.m. – 11:30 a.m. –Silver Spring Civic Building, Fenton Room
THE LONG TALE OF SHORT FILMS
The current digital landscape has opened up a host of funding, distribution and exhibition opportunities for shorts. Learn about the latest opportunities to get your short film funded and distributed to a national audience.
MODERATOR
Julia Reichert, Co-founder of New Day Films, GROWING UP FEMALE, A LION IN THE HOUSE, THE LASTTRUCK
PANELISTS
Sam Morrill, Senior Content and Community Manager, Vimeo
More panelists coming soon!
Thursday, June 21
11:00 a.m.– 12:30 p.m. – Silver Spring Civic Building, Great Hall 1
PBS SPEED PITCH
If you think your project will strike a chord with audiences, then step up to pitch to PBS professionals, who will be on hand to take five-minute pitches, providing project-specific advice. The session is geared toward those who did
not pitch in last year’s session and have not submitted current projects to PBS or any of its series. Consult the
“Producing for PBS” website at pbs.org/producers to review PBS’s standard submission guidelines, and come prepared with at a least a one-sheet that defines the project, provides a production plan/timeline and describes a funding strategy. Sign up in advance online or onsite at the Conference Information Desk to schedule an appointment. To sign up online, click here:
https://docs.google.com/spreadsheet/viewform?formkey=dE1POVpnLWl4QWJvMGdMSUZ5MUdyQ3c6MQ#gid=0
PRESENTERS
Sumner Menchero, Senior Program Associate, PBS
Cara Liebenson, Assistant Director of Primetime Programming, PBS
Jalyn Henton, Senior Program Associate, PBS
Jennifer Ruppmann, Senior Program Associate, PBS
Thursday, June 21
11:30 a.m. – 1:00 p.m. – Silver Spring Civic Building, Ellsworth Room
AN ANATOMY OF A TRAILER
A moving picture may be worth a thousand words – in the case of film trailers, they can help secure necessary funding or sufficient interest to ensure a successful theatrical and/or broadcast release. Documentary editors well versed in the process of crafting effective fundraising and promotional trailers will present their insight on the craft, as well as offer direct feedback on select conference attendees' trailers. Filmmakers seeking feedback on their trailers can apply by filling out the application form at the following URL:
https://docs.google.com/spreadsheet/viewform?formkey=dHFoY1lhbW9xbzNHQ2t6XzVxOWRoemc6MQ
MODERATOR
Steven Bognar, A LION IN THE HOUSE, THE LAST TRUCK, PERSONAL BELONGINGS, WAITING FOR MARTY
PANELISTS
Sabrina Gordon, Founder of Vespertine Film and New Media Productions, MRS GOUNDO’S DAUGHTER, HIP-HOP: BEYOND BEATS & RHYMES
Jeremy Workman, Co-founder and Creative Director, Wheelhouse Creative
RESPONDENTS
Ryan Harrington, Tribeca Film Institute
Cynthia Lopez, POV
Curated by Basil Tsiokos, Documentary Film & Festival Consultant; Programming Associate,Sundance Film Festival
Thursday, June 21
12:00 p.m. – 1:30 p.m. – Silver Spring Civic Building, Fenton Room
DESIGN(ING) FOR PARTICIPATION: A NEW FRONTIER FOR PUBLIC MEDIA DOCUMENTARY
The growing network of independent public media-makers has emerged as a seedbed for invention that is driving a new culture of experimentation and accelerating innovation across public media. AIR's 10-city production Localore and Pete Nick's THE WAITING ROOM are two of the latest bold initiatives. Experience distinctive interactive platforms designed by Zeega and discuss emerging bridges between radio/television craft, digital/broadcast platforms and 20th/21st century media.
MODERATOR
Sue Schardt, Executive Director at The Association for Independents in Radio
PANELISTS
Julia Reichert, Co-founder of New Day Films, GROWING UP FEMALE, A LION IN THE HOUSE, THE LAST TRUCK
Kara Oehler, Co-founder and Editor-in-Chief at Zeega
Pete Nicks, THE WAITING ROOM
Thursday, June 21
1:00 p.m. – 3:00 p.m. – Silver Spring Civic Building, Great Hall 1
ONE-ON-ONE WITH THE TRIBECA FILM INSTITUTE
If you have a unique story-driven film with
audience-grabbing potential in development, production or post-production, then
the Tribeca Film Institute would like to meet you! TFI staff will be ready to take your
10-minute pitches and provide specific feedback on funding initiatives. Visit
tribecafilminstitute.org for more information on TFI’s funding initiatives and come prepared with
a one-sheet, timeline, funding strategy and visual material if applicable. Sign up in advance online or onsite at the
Conference Information Desk to schedule an appointment. To sign up online, click here: https://docs.google.com/spreadsheet/viewform?formkey=dFpVaVk4TVQ0MVNHVV9yQmtLdktGUlE6MQ#gid=0
PRESENTERS
Ryan Harrington, Director of Documentary Programming, Tribeca Film Institute
Jose Rodriguez, Program Associate for Documentary Programming, Tribeca Film Institute
Opeyemi Olukemi, Program Associate for Digital Initiatives, Tribeca Film Institute
Thursday, June 21
2:00 p.m. – 3:15 p.m. – Silver Spring Civic Building, Fenton Room
DOC TALK: IT’S A MUSICAL LIFE
Films about musicians and their creative process are bursting at the seams in this year’s festival. How does music feature in their films as both an aesthetic element and a prominent story line? Hear from some of the filmmakers whose work features prominent musicians about the story behind the story.
MODERATOR
Felix Contreras, Reporter and Producer for NPR's Arts Desk
PANELISTS
Poull Brien, Filmmaker, CHARLES BRADLEY: SOUL OF AMERICA
Jay Bulgar, Filmmaker, BEWARE OF MR. BAKER
Ramona Diaz, Filmmaker, DON’T STOP BELIEVIN’: EVERYMAN’S JOURNEY
Mandy Stein, Filmmaker, BAD BRAINS: A BAND IN DC
Thursday, June 21
3:00 p.m. - 5:00 p.m. - Silver Spring Civic Building, Ellsworth Room
HACKATHON PANEL
The two-day Hackathon event will give pre-selected documentary filmmakers the chance to collaborate with creative technologists to develop a functioning prototype of an original web documentary. Sponsored by the Living Docs project (Mozilla, ITVS, Tribeca Film Institute, BAVC and the Center for Social Media), the Silverdocs Hackathon will add a new dimension - public data. The behind-the-scenes Hackathon will be followed by a public panel discussion featuring the Hackathon teams as well as representatives from Mozilla who will offer brief presentations of their most
cutting edge projects, as well as reveal the in-the-works prototypes of the participating documentary filmmakers – and the creative process that got them there.
PANELISTS
Coming soon!
Thursday, June 21
3:30 p.m. – 4:45 p.m. – Silver Spring Civic Building, Great Hall 1
DISCOVERY NETWORKS PITCH SESSIONS
Filmmakers will have the opportunity to meet with Discovery executives to learn more about programming needs, their acquisition process and the development pipeline at Discovery's family of networks. These 60-minute sessions will allow participants to meet with up to two executives to deliver a short (five-minute) pitch – so bring your ideas and questions. Sign up in advance online or onsite at the Conference Information Desk to schedule an appointment. Online sign up coming soon!
PRESENTERS
Coming soon!
Thursday, June 21
3:45 p.m. – 5:00 p.m. – Silver Spring Civic Building, Fenton Room
DOC TALK: A CONVERSATION WITH HEIDI EWING AND RACHEL GRADY
Join filmmaking team Heidi Ewing and Rachel Grady (THE BOYS OF BARAKA, JESUS CAMP, FREAKONOMICS) as they sit down with Washington Post film critic Ann Hornaday to discuss their careers and their most recent film, DETROPIA.
MODERATOR
Ann Hornaday, The Washington Post
PANELISTS
Heidi Ewing, Co-founder of Loki Films, THE BOYS OF BARAKA, JESUS CAMP, 12th AND DELAWARE
Rachel Grady, Co-founder of Loki Films, THE BOYS OF BARAKA, JESUS CAMP, 12th AND DELAWARE
Thursday, June 21
5:00 – 7:00 p.m. - Silver Spring Civic Building, Gallery & Courtyard
MIX AND MINGLE HAPPY HOUR
Take advantage of the opportunity to network and relax at this daily social gathering.
Hosted by: Living Docs
FRIDAY, JUNE 22
9:00 a.m. – 6:00 p.m. - Silver Spring Civic Building, Atrium
CONFERENCE REGISTRATION AND INFORMATION DESK OPEN
8:30 a.m. – 10:00 a.m. – Silver Spring Civic Building, Gallery & Courtyard
NETWORKING BREAKFAST
10:00 a.m. – Silver Spring Civic Building, Colesville Room
SILVER SESSIONS Begin
Friday, June 22
9:30 a.m. – 11:00 a.m. – Silver
Spring Civic Building, Ellsworth Room
THE MECHANICS OF OUTREACH
Increasingly, funders require an outreach and engagement campaign before committing to a film – but what does “outreach and engagement” really mean? This panel will explore the basics of building an outreach campaign, from clarifying the message to targeting the audience to identifying the platforms. The topics of how to leverage outreach partners in securing production funding and how to create a viable timeline for rolling out a robust campaign will also be explored. Two films – one traditional and one transmedia project – will serve as case studies in the discussion.
MODERATOR
Katy Chevigny, Co-founder and Senior Director of Arts Engine
PRESENTERS
Theresa Navarro, Director of Community Programs and Outreach, Arts Engine
Lynn True, SUMMER PASTURE
Matt Heineman, ESCAPE FIRE: THE FIGHT TO RESCUE AMERICAN HEALTHCARE
Friday, June 22
10:15 a.m. – 11:45 a.m. – Silver Spring Civic Building, Fenton Room
CONTEMPORARY HYBRID FILMMAKING: PLEASE DON’T CALL THIS A ‘MUSEUM PIECE’
Hybrid,experimental or genre-bending documentary films that challenge the conventions of nonfiction storytelling are here to stay. This panel puts a spotlight on filmmakers whose approaches to their work have pushed the form in new, challenging and exciting directions.
MODERATOR
Yance Ford, Series Producer, POV
PANELISTS
Mike Rauch, Rauch Brothers Animation, DANNY & ANNIE, TO R.P. SALAZAR, WITH LOVE
More panelists coming soon!
Curated by Yance Ford, Series Producer, POV
Friday, June 22
11:30 a.m. – 12:45 p.m. – Silver
Spring Civic Building, Ellsworth Room
DOC TALK: WHEN ARTISTS COLLIDE
Filmmakers present their stories through a unique aesthetic lens that reflects their sensibilities and styles. What happens when the subjects of their films are artists themselves, as in the case of MARINA ABRAMOVIC: THE ARTIST IS PRESENT, AI WEIWEI: NEVER SORRY and BEAUTY IS EMBARRASSING? How do the filmmakers enmesh their artistic styles with that of the artist they are representing? How might two distinct artistic styles unite or collide? Join us as we examine the dual function of the artistic process when artists collide as filmmaker and subject.
MODERATOR
Anne Midgette, Musical Critic, The Washington Post
PANELISTS
Matthew Akers, MARINA ABRAMOVIC: THE ARTIST IS PRESENT
Neil Berkeley, BEAUTY IS EMBARRASSING
More panelists coming soon!
Friday, June 22
12:15 p.m. – 1:30 p.m. Silver
Spring Civic Building, Fenton Room
CITIZEN CAMERA
Whether with super-8, videotape or HD camera phones, some of history's most shocking moments have been captured by ordinary people who did not necessarily consider themselves filmmakers. In a world where anyone with a camera phone is a witness to history, what are the ethics and the limits of spontaneous footage gone viral? Citizen Camera looks at the implications for filmmaking, journalism and the "news" at a time when the difference
between professional and amateur video reporting is blurred.
MODERATOR
Anthony Kaufman, Film journalist and critic
PANELISTS
Coming soon!
Curated by Yance Ford, Series Producer, POV
Friday, June 22
1:15 p.m. – 2:30 p.m. – Silver
Spring Civic Building, Ellsworth Room
EDITING MASTER CLASS
Documentary filmmakers don't have the benefit of a script they can write, rewrite and generally control as fiction filmmakers do. What they DO have is the talent of the documentary editor, who works with the director to shape the film's final form in the most compelling manner possible. Veteran editors will discuss their pivotal role in the process of documentary filmmaking, offering insight into how they have solved specific storytelling problems and how they collaborate with the rest of the filmmaking team.
MODERATOR
Sam Pollard, IF GOD IS WILLING AND DA CREEK DON’T RISE
PRESENTERS
Jean Tsien, DRIVERS WANTED, FINDING NORTH
Mary Manhardt, RACING DREAMS, THE FARM: ANGOLA, USA
Sari Gilman, GHOSTS OF ABU GHRAIB, THE FENCE
Curated by Basil Tsiokos,Documentary Film & Festival Consultant; Programming Associate, Sundance Film Festival
Friday, June 22
2:00 p.m. – 3:15 p.m. – Silver Spring Civic Building, Fenton Room
COMING TO A THEATER NEAR YOU: DOCUMENTARIES AND THEATRICAL DISTRIBUTION
Focusing on feature documentaries in a theatrical context, this panel questions what general audiences are looking for in their movie-going experience, and how various distributors are seizing the opportunities and facing the challenges in an increasingly competitive theatrical market. Filmmakers and distributors weigh in on the state of the theatrical marketplace for documentary.
MODERATOR
Basil Tsiokos, Documentary Film & Festival Consultant; Programming Associate, Sundance Film Festival
PRESENTERS
Jenny Raskin, Head of Development, Impact Partners
Rodrigo Brandao, Kino Lorber
Rachel Grady, Co-founder of Loki Films, THE BOYS OF BARAKA, JESUS CAMP, 12th AND DELAWARE
Emily Russo, Co-founder and co-president of Zeitgeist Films
Curated by Basil Tsiokos, Documentary Film & Festival Consultant; Programming Associate, Sundance Film Festival
Friday, June 22
3:30 p.m.– 4:45 p.m. – Silver Spring Civic Building, Ellsworth Room
YOU’VE FINISHED YOUR FILM… NOWWHAT? THE ROLE OF SALES AGENTS AND PUBLICISTS
This panel presents practical information related to sales and publicity to prepare documentary filmmakers for that crucial period between finishing and distributing their film. Leading sales agents and experienced publicists offer their advice on how best to prepare for post-post-production.
MODERATOR
Julie Goldman, Founder of Motto Pictures
PRESENTERS
Josh Braun, Co-founder of Submarine
Gary Hustwit, URBANIZED, OBJECTIFIED
David Magdael, Founder and President, David Magdael & Associates, Inc.
Curated by Basil Tsiokos, Documentary Film & Festival Consultant; Programming Associate, Sundance Film Festival
Friday, June 22
3:45 p.m.– 5:00 p.m. – Silver Spring Civic Building, Fenton Room
POV’s 25th ANNIVERSARY: A LOOK BACK
Launched in 1988 to showcase new and challenging point-of-view documentaries on PBS, POV has grown to become American television's longest-running series dedicated to contemporary documentaries. POV films have won virtually every major film and broadcasting honor, including three Academy Awards and 27 Emmys. Join us for a discussion with three POV filmmakers about how documentary filmmaking has evolved over the past 25 years
and what the future might hold.
PANELISTS
Coming soon!
Friday, June 22
5:00 – 7:00 p.m. - Silver Spring Civic Building, Gallery & Courtyard
MIX AND MINGLE HAPPY HOUR
Take advantage of the opportunity to network and relax at this daily social gathering.
Hosted by: PBS Distribution and POV
SATURDAY, JUNE 23
9:00 a.m. – 2:00 p.m. - Silver Spring Civic Building, Atrium
REGISTRATION AND CONFERENCE INFORMATION DESK OPEN
9:00 a.m. – 10:00 a.m. – Silver Spring Civic Building, Courtyard & Gallery
NETWORKING BREAKFAST
Saturday, June 23
10:00 a.m. – 11:15 a.m. – Silver Spring Civic Building, Ellsworth Room
ALTERNATIVE FUNDRAISING
Is there life for a film after the big funders say no? As film funders consolidate their resources around a smaller set of select films in an effort to increase their impact and as nonprofit resources shrink, one can't help but wonder how an important film gets made when it falls outside "the system." This workshop presents a holistic view on fundraising, exploring how research and development contacts, and committed fans, can be as important as distribution sales in funding – and finishing – a film.
PRESENTER
Marilyn Ness, Director of Production, Arts Engine
Saturday, June 23
10:00 a.m. – 1:00 p.m. – Silver Spring Civic Building, Colesville Room
ONE-ON-ONE STORY CONSULTATIONS
Producers preparing to submit to ITVS can sign up for a one-on-one 30-minute consultation with Richard Saiz, former ITVS Senior Programming Manager who oversaw its “open call”, ITVS’ largest funding initiative. He has over 35 years experience as a television journalist, producer, director and writer in both public and commercial broadcasting. He served on the ITVS staff from 1999-2012.
Sign up onsite at theConference Information Desk to schedule an appointment.
PRESENTER
Richard Saiz, Independent Story Consultant
Saturday, June 23
10:30 a.m. – 11:45 p.m. – Silver Spring Civic Building, Fenton Room
FILM MUSIC DEMYSTIFIED: HOW TO GET THE BEST SCORE FOR YOUR FILM
Expressing musical direction can sometimes be elusive for filmmakers. Engage with composer Joel Goodman (BEING ELMO, CLINTON, $ELLEBRITY) as he shares effective methods for collaborating with composers.
Participants will be guided through the entire film scoring process – from the first phone call to the final delivery - using emotionally driven, plain-English examples. Direct, logical and comprehensive with focus on both creative and business considerations, this workshop will help you learn how to get the best score for your film.
PRESENTER
Joel Goodman, BEING ELMO, CLINTON, $ELLEBRITY
Saturday, June 23
11:45 a.m. – 1:15 p.m. – Silver Spring Civic Building, Ellsworth Room
IN THE CLOUD: YOUR FILM IN A POST-OWNERSHIP WORLD
With the advent of cloud-based computing, opportunities for documentary filmmakers are rapidly changing: Gross
profits per transaction are down, yet so is the cost of entry to a vast digital marketplace. A proliferation of delivery
platforms calls for nimbleness, flexibility and do-it-yourself savvy – the familiar terrain of the independent producer.
Connecting with the audience is critical; engaging that audience to take action is the payoff. A panel of filmmakers, distributors and technology experts will share their vision of the future and strategies for survival in a post-ownership world.
MODERATOR
Steve Savage, Co-president of New Video
PANELISTS
Rick Allen, CEO of SnagFilms
Voleine Amilcar, Associate Director of Communications, ITVS
More panelists coming soon!
Saturday, June 23
12:30 p.m. –1:45 p.m. – Silver Spring Civic Building, Fenton Room
DOC TALK: A CONVERSATION WITH ROSS McELWEE
For over two decades, Ross McElwee has been a distinct voice in first-person nonfiction cinema. His inward focus on love and death, memory and denial, fleeting youth and fatherhood have been sources for some of the most memorable and revered work in the documentary genre. His significant body of work includes such titles as SHERMAN'S MARCH (1986), TIME INDEFINITE (1994), SIX O'CLOCK NEWS (1996), BRIGHT LEAVES (2003) and his latest, featured at this year's Silverdocs, PHOTOGRAPHIC MEMORY. Join the filmmaker in a discussion of his illustrious career.
PARTICIPANT
Ross McElwee, PHOTOGRAPHIC MEMORY, BRIGHT LEAVES, SHERMAN’S MARCH
Saturday, June 23
2:00 p.m. – 3:30 p.m. – Silver Spring Civic Building, Ellsworth Room
FILMMAKERS’ GUIDE TO POLITICAL ENGAGEMENT
The 2012 campaign season presents a dynamic environment for films to influence the public debate. Learn how Washington politics really works and how your film can have an impact on national policies from a bipartisan panel with years of experience in election campaigns, Congress and the White House. The panel will help identify opportunities for filmmakers to have a bigger impact bybuilding creative partnerships with political leaders and organizations.
MODERATOR
Jody Arlington
PANELISTS
Will Jenkins
Alisia Essig
More panelists coming soon!
Saturday, June 23
3:30 p.m. – 5:00 p.m. – Silver Spring Civic Building, Spring Room
DANGER AHEAD! HOW TO KEEP YOUR STORY FROM FALLING INTO A STRUCTURAL POTHOLE
Why do so many TV docs derail and lose their drive after a strong beginning? Flaccid structure leading to a mid-point slump is one of the biggest reasons that documentaries lose narrative momentum. Story consultant Richard Saiz helped develop more than 50 documentaries for public television broadcast. In this 90-minute seminar, Saiz reviews the five deadly sins to avoid in constructing your story. Attendees will have an opportunity to analyze and discuss examples of well-structured docs.
PRESENTER
Richard Saiz, Independent Story Consultant
That’s a Wrap!
Last updated: Jun. 9, 2012 
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