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Member Profile: Sade Badeninwa

Sade Baderinwa is co-anchor of WABC Eyewitness News at 5:00 pm. She is creator of the NYWIFT Get Reel with Your Dreams program, which will begin in the fall, pending funding.

The goal of Get Reel with Your Dreams is to build self-esteem and promote a career-oriented focus in disadvantaged New York City students. Through a “hands-on” workshop with top professionals in the film and television industry, Get Reel will introduce students to a wide range of career possibilities within these fields, including but not limited to writing, producing, directing and acting. As a reality-based initiative, the program will also include the many skilled career paths that may not necessarily require a college degree — including lighting, electrical, hair and makeup, costume, script supervision, video and audio production.

Taught and monitored by real-world professionals in real-world working environments, students will get the opportunity to see first-hand just how these jobs are done — and why — ensuring an in-depth understanding of the respective disciplines.

In addition, the program will provide $25,000 in college scholarship money for program participants.

Baderinwa started at Eyewitness News as the noon anchor and reported for the evening shows. After less than six months, she was promoted to 5:00 pm anchor. Prior to joining WABC, Baderinwa anchored the morning and noon news at WBAL-TV Channel 11 in Baltimore. She also hosted the station’s weekly community affairs show, 11 TV Hill, covering political, domestic and international breaking stories.

Initially interested in a career in international business, Baderinwa took an interest in television while working as a production assistant on This Week with David Brinkley, Nightline, World News Tonight and NewsOne at ABC. She became a reporter trainee with WUSA-TV in Washington, DC, which was followed by a two-year stint as a reporter at WSLS in Roanoke, VA.

Baderinwa believes that “With a little time and effort, we can all make a difference”. Previously, she developed a program at the Baltimore Boys and Girls Clubs, which promoted self-esteem, personal responsibility and the importance of education. After being struck by a hit-and-run driver while covering a story in NJ, she partnered with the AAA to get the message out about the issue. She was recognized for her effort with a NJ Governor’s Representative Award for Traffic Safety.




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NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts