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DIRECT TO THE AUDIENCE: Documentary Self-Distribution
Ever wondered how to market and sell your own documentary?
Award-winning filmmakers Doug Block, Lori Cheatle and Tami Gold share their experiences reaching theater and film festival audiences, securing broadcasts, and making home video and educational sales. Their methods range from joining a distribution cooperative to using multiple distributors – each targeted to a different market – to screen and sell a single title. Film Forum programmer Mike Maggiore and IndieFlix co-founder Scilla Andreen discuss distribution from a buyer’s perspective. They’ll address the growing possibilities of digital distribution and reveal how filmmakers can most effectively work with programmers and distributors.
Audience members are encouraged to bring questions about their own films for the panelists.
Program produced by Faye Lederman, Melanie La Rosa and Simone Pero Audi
Scilla Andreen, co-founder of IndieFlix, is a producer, director and Emmy-nominated costume designer, as well as a tireless champion of independent film. She has spoken on numerous panels and immersed herself in art and film-related organizations worldwide. She and her partner, Carlo Scandiuzzi, created IndieFlix to be a fee-free, one-stop shop designed to help filmmakers reach the broadest on-line audience, while keeping their rights and the lion’s share of the profits.
Lori Cheatle is a producer and filmmaker working in documentary and fiction films. Her company, Hard Working Movies, produces groundbreaking work. Credits include Doug Block’s acclaimed 51 Birch Street; Dashiell Hammett Detective Writer; From Swastika to Jim Crow (also co-directed); and This Land is Your Land, one of two feature-length documentaries selected for the 2006 Whitney Biennial. Her films have aired on Showtime, HBO, PBS, the Sundance Channel, CBC, Channel 4 and Canal+. She is currently producing several projects, including the upcoming film about rock impresario Bill Graham, Live at the Fillmore East.
Tami Gold of New Day Films began working in media in the early 1970's in the Newsreel Film Collective committed to integrating art with social issues. Most recently, she produced Land, Rain and Fire. In 2004, she produced and directed the Emmy-nominated Every Mother’s Son (with Kelly Anderson) which was broadcast on POV and selected for the Human Rights Video Festival. Her 20 films include Another Brother, Juggling Gender: Politics, Sex and Identity, Out at Work: Lesbians and Gay Men on the Job, Looking for Love: Teenage Parents, Signed, Sealed and Delivered: Labor Struggle in the Post Office, and Emily and Gitta.
Mike Maggiore, programmer and publicist for Film Forum, programs (with director Karen Cooper) and promotes the premieres for New York's Film Forum, a three-screen, independent, nonprofit cinema specializing in exclusive openings of foreign art house films, American independents and documentaries. He has served on the committees of the Independent Spirit Awards’ Truer Than Fiction Award and the Sundance Documentary Fund.
Moderator Doug Block’s most recent documentary, 51 Birch Street, was named one of the top ten films of 2006 by the New York Times. He is producer of Esther Robinson's award-winning A Walk into the Sea: Danny Williams and the Warhol Factory. Other credits as a director, producer and/or cameraman include: The Heck with Hollywood!, Home Page (Emmy nomination), Silverlake Life (Sundance Grand Jury Prize, Peabody), Jupiter’s Wife (Sundance Special Jury Award, Emmy), A Perfect Candidate (Emmy nomination), and Love & Diane (Independent Spirit Award). He is founder and co-host of The D-Word Community (www.d-word.com), an online discussion forum for documentary professionals.
Apr 24, 2007 
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